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Research papers

Not more of the same... more of something different

This paper looks at the evolution of peoplemeter-based measurement within TV audience research and the reasons for its growth. It argues that reliance on a single methodology like this was appropriate in a mass-market, homogeneous media environment...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: David Brennan
June 15, 1996
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Citation

Brennan, D. (1996a, June 15). Not more of the same... more of something different. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/not-more-of-the-same-more-of-something-different


Research papers

A series of success? Modelling and predicting the success of a TV programme series

This paper will describe the work that has been carried out in support of a modelling approach aimed at predicting the overall performance of a TV programme series based on the audience data for the first transmission(s) of that series. It is well...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David Brennan, Jeremy Wyndham
May 1, 1994
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Citation

Brennan and Wyndham (1994a, May 01). A series of success? Modelling and predicting the success of a TV programme series. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-series-of-success-modelling-and-predicting-the-success-of-a-tv-programme-series


Research papers

Researching audiences to target audiences... A different type of single source

This paper addresses the subject of how to promote programmes more effectively. It is important to understand at the onset that this paper is not addressing the issue of repeat viewing to programmes or trying to understand or indeed quantify...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: David Brennan, Jeremy Wyndham
Company: Nielsen
June 15, 1992
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Citation

Brennan and Wyndham (1992a, June 15). Researching audiences to target audiences... A different type of single source. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-audiences-to-target-audiences-a-different-type-of-single-source